why this initiative
2% direct impact
on Italian GDP
Notwithstanding the backsliding in the 2000s, the Italian digital economy has already had a direct positive impact on GDP. The direct impact of the Internet can be measured at up to 2%, with an estimated direct contribution to the Italian GDP around €30 billion in 2010. This figure includes private and public consumption, ICT-related investments and net contribution to the trade balance.
on GDP growth
in the last 4 years
Fueling further growth through fuller exploitation of the Internet’s potential could add significantly to national GDP in the near future. Already, the growth rate of the Italian digital economy since 2005 has been 10 times higher than overall GDP growth and has contributed 14% to overall growth (albeit from a low base).
as indirect impact
The Internet has had a significant indirect impact on GDP, through the “ROPO” effect, by which customers research online and purchase offline. In this consumer strategy purchases are made through traditional channels after options are identified and evaluated via the Web. ROPO has significant “changed the game” in many traditional sectors in Italy and according to estimates added €20 billion to the Italian economy in 2010.